LOVE, a philosophical ideal and a powerful emotion. Considered by many to be the greatest moral virtue and the embodiment of the divine.
Scientific classification: Amoric Acid Acetamide. The synthetic form is not currently manufactured or sold by most pharmaceutical companies, due to its extremely short shelf life and its impending status as a Schedule I controlled substance (U.S.). The naturally-occurring form is widely advertised in popular media.
Effects: Initial euphoria, followed by a slow or rapid decay depending on the individual. Some users experience a rebound depression which often leads to a dependency cycle. The symptoms are intensified for most users of the synthetic version, although identical results are seen using a placebo. A few rare individuals are completely unaffected by any formulation. Common side effects include headache, stomach pain, insomnia, agitation, and occasionally death.