ADVERT. (1) Pseu­do-sea­son over­lap­ping Au­tumn and Win­ter (North­ern Hemi­sphere) or Spring and Sum­mer (South­ern Hemi­sphere) and ide­al­ly marked by in­creased con­sumer eco­nom­ic ac­tiv­i­ty; its range has ex­pand­ed and any­thing from trace signs to open dis­plays may now be ob­served year-round. Dur­ing the Modern Age, the first day of Ad­vert was known as Black Fri­day. (2) Ab­bre­vi­a­tion of Ad­ver­tise­ment.

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